Showroom Canada

This online, digital platform allows retailers, buying offices and sales agents to discover award-winning, innovative Canadian fashion brands focused on diversity, sustainability and quality.

Fashion Designers and Brands: Present your FW23 Collection to Retailers Worldwide

Are you a Canadian-based, ready-to-wear apparel or accessory fashion brand with some existing stockists?
And are you interested in reaching 200,000+ global retailers such as Dover Street Market, Nordstrom, Harvey Nichols, Harrods and other specialty retailers and boutiques?


SHOWROOM CANADA is an exciting, online, digital platform that allows retailers, buying offices and sales agencies from around the world to discover innovative Canadian fashion brands focused on diversity, sustainability and quality.

The purpose of SHOWROOM CANADA is to help Canadian exporters to increase their wholesale sales, just in time for the Fall/Winter 2023 selling season.

The inaugural wholesale showroom, Canada’s first, launched in February 2021 and featured 14 top-tier designers, including 2SLGBTQ, BIPOC and women-owned or led brands. Open from February 16 to March 31, 2021, the showroom generated almost $1M (CAD) in wholesale sales by 43% of participating brands.

Built on the JOOR platform, which has over 200,000 registered retail buyers from around the globe, SHOWROOM CANADA was visited by major retailers such as Brown’s Fashion, Dover Street Market, Harrod’s, Hudson’s Bay, Simons and many more. Each of the participating brands collected 100+ email addresses from actual retail buyers.

APPLY NOW to participate in SHOWROOM CANADA 2023 before November 7. Selected participants will be notified by November 10, 2022. 

SHOWROOM CANADA is presented by the Toronto Fashion Incubator and Canadian Apparel Federation, supported by a contribution from Global Affairs Canada

Showroom Canada Event Poster

CLICK HERE to view the SHOWROOM CANADA x JOOR presentation that was shared during our webinar on October 18, 2023. The presentation provides an overview of all of the benefits of being in SHOWROOM CANADA and about features available on JOOR.

CLICK HERE to view the SHOWROOM CANADA x JOOR webinar that was held on October 18, 2023. If you have any questions about the application, fees, deadline dates etc., please contact TFI. If you have any technical questions related to JOOR, please contact JOOR. Use the passcode ShowroomCanada@2023 to view the video.

CLICK HERE for a list of FAQs and answers. We will update this list of FAQs as more questions arise.

Past SHOWROOM CANADA Canadian Brands

Freed Brand Logo



For 100 years and four generations, Freed & Freed International Ltd. has been a full-service garment manufacturer that designs and develops products, both domestically and internationally.

FREED, its new apparel line, is proudly made in Canada using ethical and sustainable practices, vegan fabrics and recycled materials whenever possible. FREED is committed to creating accessible fashion that is always luxurious, fun and functional. 

FURB Brand Logo

FURB Upcycled


FURB Upcycled creates handcrafted sustainable pieces by repurposing garments and discarded materials into refined luxury fashion and accessories.

Backed by a team of highly experienced craftspeople, the company upcycles valuable and sustainable fabric in the spirit of shaping a thoughtful, ethical future.

Furious Fur Brand Logo

Furious Fur


Furious Fur is a socially conscious brand launched in 2017 by mother-daughter duo Philippa and Samantha Madigan.

Although their closets were filled with vintage fur coats that they cherished, they set out to create products made from faux fur that had the same luxurious and glamorous quality of real fur. Furious Fur combines classic vintage styles with a modern edge.

Joeffer Caoc Logo



Established in 2005, JOEFFER CAOC has become synonymous with enduring style. Designer Joeffer Caoc, the three-time winner of the Canadian Designer of the Year award, is a skilled technician, pairing a seemingly minimal aesthetic with meticulous construction.

The fluid lines and classic tailoring of his womenswear are balanced by unconventional features and engineered draping, creating the JOEFFER CAOC signature. Using the finest European fabrics, it is proudly manufactured in Canada to ensure uncompromised quality.

Kate Austin Brand Logo

Kate Austin


Kate Austin is a sustainable lifestyle brand of print-focused casual clothing and accessories for women. Kate Austin values diversity, transparency and environmental responsibility.

The brand’s original print designs are hand-blocked on organic cotton, silk, linen and wool. The colourful clothing and accessories are made in both Toronto and India by World Fair Trade Organization certified artisans.

Kuwalla Tee Brand Logo



KUWALLA TEE creates ready-to-wear basics for men and women who refuse to compromise comfort for style.

As a North American leader in the world of premium streetwear brands, its Beyond Label Essentials ready-to-wear is created with the environment in mind, minimizing waste wherever it can.

Using high-quality fabrics, KUWALLA TEE designs “essential” items that are timeless and easy-to-wear.

L'Momo Brand Logo



L’MOMO is a luxury fashion brand that exemplifies bold, modern ideas. Their designs are created to inspire and excite your own style aesthetic.

With each new collection, they embrace a continuous evolution that captures the cutting edge. When what we wear shapes the statements we create, they believe it’s always best to be indulgent.

Maison Marie Saint Pierre Brand Logo

Maison Marie Saint Pierre


With 30 years of tradition and excellence, Maison Marie Saint Pierre redefines modern, luxury womenswear. Designer Marie Saint Pierre has won numerous awards and is a leader in Canada’s fashion industry.

Her brand is not only known for its use of innovative fabrics, but also for its elegant balance between power dressing and sculptural art.

Shelli Oh Brand Logo

Shelli Oh


The Shelli Oh collections for women and men infuse a refreshing vitality and vision into high-end clothing, with a signature focus on distinctive details, unique textures and stylish charm.

The womenswear collections are defined by ethereal femininity and enhanced by hand-sewn detailing that creates elaborate tactile landscapes. The menswear collections are characterized by traditional tailoring with a whimsical twist and an art-house dandy air.

Sid Neigum Brand Logo

Sid Neigum


Multi-award winning designer Sid Neigum aims to challenge convention and question tradition. He uses a mathematical approach, infusing geometry and precision into his innovative, modern womenswear looks.

Known for experimenting with pleats, shapes, movement and origami, the Alberta-born designer has shown in Toronto, London, New York, Paris and Dubai.

Sully & Son Co. Brand Logo

Sully & Son Co.


Sully & Son Co. is a premium accessory brand that represents modern minimalism and sophistication.

With a well-balanced mix of smart design, craftsmanship and quality materials, S&S delivers superior lifestyle products for beings that seek innovation in their everyday. 

Tori XO Brand Logo



TORI•XO jewellery has gained international momentum since its debut in 2008. Stylists have dubbed the brand “effortlessly elegant” and “truly one-of-a-kind”. The brand’s distinctive feature is a technique developed by founder Tori Poynton.

Handmade vintage French lace is pressed onto silver; no two pieces are ever exactly the same. The award-winning brand has been worn by musicians such as Jill Barber and Taylor Swift.

UNTTLD Brand Logo



Since its inception in 2011, UNTTLD has won several awards for design excellence. The brand is devoted to materializing a sense of power, drama and glamour, where the historic, the exotic and the poetic transcend to create timeless elegance.

Through sensual tailoring, rich materials, and impeccable fit, creative directors José St-Jacques and Simon Bélanger handcraft high-quality, elegant designs with a distinct point of view.

Wuxly Movement Brand Logo

Wuxly Movement


Wuxly Movement is a Canadian apparel brand founded on the philosophy that we can be kinder to our planet. Through the unique combination of innovative, sustainable and animal-free materials.

Wuxly Movement designs quality outerwear to help people #LiveWarm. Their mission is to inspire their community to live warm in their coats but also in their everyday life.    

Showroom Canada Gratefully Acknowledges its Supporters

Canadian Apparel Federation logo, TFI logo & Government of Canada logo