Showroom Canada

Showroom Canada is a non-profit initiative that allows retailers, buying offices and sales agents to discover award-winning, innovative Canadian fashion brands focused on diversity, sustainability and quality.


Canada’s official B2B showroom connects Canadian designers with leading global retailers

Toronto Fashion Incubator (TFI), a non-profit organization and the world’s first fashion incubator, officially launched its wholesale platform Showroom Canada for the fall/winter 2021 buying season. The inaugural showroom included an impressive roster of Canadian-based ready-to-wear apparel, jewellery and accessory brands. The Showroom Canada initiative was created by TFI executive director Susan Langdon, in collaboration with the Canadian Apparel Federation and supported by a contribution from Global Affairs Canada, to help Canadian designers increase their wholesale sales in global export markets.

About Toronto Fashion Incubator

Toronto Fashion Incubator (TFI) is the world’s first fashion incubator. It is an award-winning, non-profit organization helping emerging fashion entrepreneurs become successful by understanding the business of fashion. TFI proudly offers programs and services to help equity-deserving entrepreneurs grow their business, with a community including 83% women-led businesses, 22% BIPOC (Black, Indigenous and People of Colour) and 15% 2SLGBTQ. With support from the City of Toronto, TFI has been instrumental in the creation of over 18,000 industry jobs in Toronto and across Canada.

About Canadian Apparel Federation
The Canadian Apparel Federation (CAF) is the national industry association for the apparel supply chain in Canada. CAF is the advocate for the industry in various policy areas, supporting efforts to manage domestic regulations impacting the industry, expand exports to new markets, and develop training and professional development to benefit the industry. CAF members include firms from small suppliers to national brands and vertically integrated retailers.

Showroom Canada Gratefully Acknowledges its Supporters

Canadian Apparel Federation logo, TFI logo & Government of Canada logo