Matte PR

Matte PR



Matte PR is a full-service strategic PR firm based in Toronto. We create meaningful relationships with media and industry stakeholders, helping brands grow their community. To secure tier one media coverage for our clients, we connect them with the right collaborators, media partners and influential industry leaders. These activities are complemented by our digital marketing and creative consulting services, which include social media, ecommerce and content production. We choose to work with brands and services that make people’s lives better. 


Matte PR delivers exceptional service trusted by both emerging and legacy brands across an eclectic range of industries. We holistically look at your business from every angle, then create a communications strategy designed to achieve your profile-building goals. We develop meaningful initiatives and activations that are remembered and earn valuable media attention and digital impressions. We work to understand your audience and design our programs to reach them on the platforms they frequent. Click through to our services for more information.


Matte PR’s president, Heidi Ruggier, is an expert at bringing new fashion brands to market.  Her deep industry knowledge, relationships and experience are assets to fashion brands. Along with strategic PR services, we connect brands with the right creatives, collaborators and advisors to help them excel. Through her work at Matte PR, as well as Toronto Fashion Incubator and Toronto Metropolitan University’s Fashion Zone, Heidi has mentored dozens of designers through the years.