TFI Events


Call For Entry: NOW OPEN Until Nov 22

Accelerate your B2B wholesale sales transactions digitally on the JOOR platform that's accessed by 200,000 global retailers including Net-a-Porter, Shopbob, Harrods and more!

Online applications are now available to Canadian-based apparel and accessory brands interested in participating in SHOWROOM CANADA. Just in time for London Fashion Week and the fall 2021 season, the showroom is slated to open in early February 2021.

Ce message est pour vous informer que les inscriptions en ligne sont maintenant ouvertes pour participer au SHOWROOM CANADA en vue de la prochaine édition de la London Fashion Week. Pour soumettre votre candidature, veuillez utiliser le lien ci-dessous.


Deadline to apply is November 22nd

Working with the High Commission of Canada in the United Kingdom, Global Affairs Canada, Department of Canadian Heritage and the Canadian Apparel Federation, we're offering Canadian fashion brands an exceptional opportunity to participate in an exciting, new, digital, export market initiative.


What's included:

  • Your own branded digital showroom within SHOWROOM CANADA for the duration of the selling season (6 weeks from the launch date which will be around February 15, 2021)
  • 360 degree product photography at a discounted rate (360 photography is mandatory)
  • Webinars about: how to apply for an export grant, getting export-ready, preparing digital assets, pricing and dollar conversions, how to follow-up with retailers through the digital platform and more
  • Ad-buys in fashion business media such as BOF and WWD targeting retailers
  • Inclusion in TFI e-blasts sent to media and retailers
  • Profile on the TFI website with a link to your online showroom within SHOWROOM CANADA
  • UK market consultant to help drive retailers to your showroom



  • Business owner must be a Canadian citizen and have a valid social insurance number or have Permanent Resident Status
  • Must be a Canadian-based, ready-to-wear brand (women's, men's, gender-neutral, children's wear, accessories)
  • Business is registered in Canada and has a CRA-issued BN number
  • Business pays taxes in Canada
  • Have been in business a minimum of 5 years
  • Have a minimum of 3 retail and/or e-commerce wholesale accounts
  • Business is export-ready with prior export market experience
  • You have a professionally-shot lookbook and corresponding price list from your most recent season (these will need to be uploaded with your application)
  • Your fall/winter 2021 collection must be completed by January 5, 2021
  • You agree to attend all mandatory e-meetings/webinars/sessions
  • You agree to remit a mandatory post-event questionnaire
  • You're able to pay your $2,500 CAD participation fee in full by December 7, 2020
  • You're committed and motivated to generate export sales for the fall 2021 season and beyond

APPLY NOW as space is limited

Questions? Contact TFI before November 20th

Please note:

While this opportunity is open to all Canadian-based RTW brands, we are committed to highlighting the diversity of Canada’s fashion industry. We encourage BIPOC, female and LGBTQ2S+ owned fashion labels to apply.

Higher consideration will be given to companies with Canadian-made, fashion-forward products in the contemporary, bridge and designer price points, producing women's, men's, gender-neutral and accessories that appeal to a global marketplace. This includes daywear, eveningwear, athleisure, street, outerwear, sustainable clothing, specialty sizing, handbags, footwear, jewellery and other accessories.

Due to the type of retailers registered with the digital platform and the seasonality of this opportunity, this program is ideal for Canadian companies producing ready-to-wear products and is not suitable to companies that only produce PPE, custom/bespoke and/or products catering to a spring/summer season.


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