SHOWROOM CANADA is an online, digital platform where retailers, buying offices and sales agents can discover award-winning, innovative Canadian fashion brands focused on diversity, sustainability and quality, loved by celebrities, retailers and consumers alike.
The inaugural wholesale showroom, Canada's first, featured 14 top-tier designers, including LGBTQ2+, BIPOC, and women-owned or led brands. Open from February 16 to March 31, 2021, the showroom generated almost $1M (CAD) in wholesale sales by 43% of participating brands.
Built on the JOOR platform, which has over 200,000 registered retail buyers from around the globe, Showroom Canada was visited by major retailers such as Brown's Fashion, Dover Street Market, Harrod's, Hudson's Bay, Simons and many more. 34% of retailers were from the US, 31% from Canada, and the balance from Italy, United Kingdom, Ukraine, Germany and Asia. Each of the participating brands collected 100+ email addresses from actual retail buyers.
Are you an incorporated, mid-sized Canadian apparel or accessory fashion brand with some existing stockists? Contact TFI for info about our next season firstname.lastname@example.org.
For 100 years and four generations, Freed & Freed International Ltd. has been a full-service garment manufacturer that designs and develops products, both domestically and internationally. FREED, its new apparel line, is proudly made in Canada using ethical and sustainable practices, vegan fabrics and recycled materials whenever possible. FREED is committed to creating accessible fashion that is always luxurious, fun and functional.
FURB UPCYCLED creates handcrafted sustainable pieces by repurposing garments and discarded materials into refined luxury fashion and accessories. Backed by a team of highly experienced craftspeople, the company upcycles valuable and sustainable fabric in the spirit of shaping a thoughtful, ethical future.
FURIOUS FUR is a socially conscious brand launched in 2017 by mother-daughter duo Philippa and Samantha Madigan. Although their closets were filled with vintage fur coats that they cherished, they set out to create products made from faux fur that had the same luxurious and glamorous quality of real fur. FURIOUS FUR combines classic vintage styles with a modern edge.
Established in 2005, JOEFFER CAOC has become synonymous with enduring style. Designer Joeffer Caoc, the three-time winner of the Canadian Designer of the Year award, is a skilled technician, pairing a seemingly minimal aesthetic with meticulous construction. The fluid lines and classic tailoring of his womenswear are balanced by unconventional features and engineered draping, creating the JOEFFER CAOC signature. Using the finest European fabrics, it is proudly manufactured in Canada to ensure uncompromised quality.
KATE AUSTIN is a sustainable lifestyle brand of print-focused casual clothing and accessories for women. KATE AUSTIN values diversity, transparency and environmental responsibility. The brand’s original print designs are hand-blocked on organic cotton, silk, linen and wool. The colourful clothing and accessories are made in both Toronto and India by World Fair Trade Organization certified artisans.
KUWALLA TEE creates ready-to-wear basics for men and women who refuse to compromise comfort for style. As a North American leader in the world of premium streetwear brands, its Beyond Label Essentials ready-to-wear is created with the environment in mind, minimizing waste wherever it can. Using high-quality fabrics, KUWALLA TEE designs “essential” items that are timeless and easy-to-wear.
L’MOMO is a luxury fashion brand that exemplifies bold, modern ideals. Our designs are created to inspire and excite your own style aesthetic. With each new collection, we embrace a continuous evolution that captures the cutting edge. When what we wear shapes the statements we create, we believe it’s always best to be indulgent.
With 30 years of tradition and excellence, MAISON MARIE SAINT PIERRE redefines modern, luxury womenswear. Designer Marie Saint Pierre has won numerous awards and is a leader in Canada’s fashion industry. Her brand is not only known for its use of innovative fabrics, but also for its elegant balance between power dressing and sculptural art.
The SHELLI OH collections for women and men infuse a refreshing vitality and vision into high-end clothing, with a signature focus on distinctive details, unique textures and stylish charm. The womenswear collections are defined by ethereal femininity and enhanced by hand-sewn detailing that creates elaborate tactile landscapes. The menswear collections are characterized by traditional tailoring with a whimsical twist and an art-house dandy air.
Multi-award winning designer SID NEIGUM aims to challenge convention and question tradition. He uses a mathematical approach, infusing geometry and precision into his innovative, modern womenswear looks. Known for experimenting with pleats, shapes, movement and origami, the Alberta-born designer has shown in Toronto, London, New York, Paris and Dubai.
TORI•XO jewellery has gained international momentum since its debut in 2008. Stylists have dubbed the brand “effortlessly elegant” and “truly one-of-a-kind”. The brand’s distinctive feature is a technique developed by founder Tori Poynton. Handmade vintage French lace is pressed onto silver; no two pieces are ever exactly the same. The award-winning brand has been worn by musicians such as Jill Barber and Taylor Swift.
Since its inception in 2011, UNTTLD has won several awards for design excellence. The brand is devoted to materializing a sense of power, drama and glamour, where the historic, the exotic and the poetic transcend to create timeless elegance. Through sensual tailoring, rich materials, and impeccable fit, creative directors José St-Jacques and Simon Bélanger handcraft high-quality, elegant designs with a distinct point of view.
WUXLY MOVEMENT is a Canadian apparel brand founded on the philosophy that we can be kinder to our planet. Through the unique combination of innovative, sustainable and animal-free materials WUXLY MOVEMENT designs quality outerwear to help people #LiveWarm. Their mission is to inspire their community to live warm in their coats but also in their everyday life.